/ All Work
Case Study 01 / 03
Prime Craft
An 18-page SaaS template with integrations, careers and blog systems, tuned for every screen size.
01
Overview
A considered digital experience built around precision, structure, and a refined visual language.
Overview
Prime Craft needed a digital presence that could communicate its work with clarity and confidence. The experience was shaped around a restrained layout, strong typography, and a clear content structure.
The Approach
A refined system gives the brand a consistent and recognizable presence.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
