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Case Study 01 / 03
Ixploria
Redesigning the website for a firmware and embedded software company, designed in Figma built in Webflow.
01
Overview
Ixploria needed a digital experience that could communicate its purpose with clarity while creating a distinctive visual presence. The foundation was shaped around structured content, considered typography, and a flexible visual system.
Overview
The visual direction balances structure with expressive details, creating an experience that feels modern, purposeful, and easy to explore.
The Approach
Typography, spacing, imagery, interaction, and responsive behavior were developed together to create a cohesive experience across every section.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
