/ All Work
Case Study 01 / 03
Inkora
A black and cream template for tattoo studios, with western slab type and sticky-note details.
01
Overview
A considered digital experience shaped around clarity, thoughtful craft, and a distinctive visual identity, creating a seamless balance between function, personality, and visual impact.
Overview
Inkora needed a digital presence that could express its character without unnecessary complexity. The experience was built around a restrained visual system, clear typography, and a structured approach to content.
The Approach
A focused system gives Inkora a consistent and recognizable identity across every touchpoint and digital experience.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
