/ All Work
Case Study 01 / 03
Dreamline
A premium homepage for a custom cabinetry brand, built on an asymmetric grid.
01
Overview
A refined digital experience built around clarity, atmosphere, and a distinctive visual identity, bringing together thoughtful details, balanced layouts, and a seamless sense of visual consistency throughout.
Overview
Dreamline needed a digital presence that felt distinctive yet effortless. The experience combines a refined visual system, thoughtful typography, and structured layouts to create a strong and consistent identity.
The Approach
A focused visual system gives Dreamline a clear and recognizable character.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
