/ All Work
Case Study 01 / 03
Clinical Root
A calm grounded site for a naturopathic practitioner in Montreal.
01
Overview
Clinical Root needed a digital experience that could communicate its services in a clear and approachable way. The website combines structured content, calming visuals, and a thoughtful layout to make the experience feel both professional and welcoming.
Overview
Important information is presented in a simple and easy-to-follow structure.
The Approach
The visual direction keeps the brand feeling warm, trustworthy, and approachable.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
