/ All Work
Case Study 01 / 03
Autora
A cream and orange site for a car dealership, with a custom set of SVG emblems.
01
Overview
Autora required a focused digital presence that could communicate its identity with clarity. The experience was structured around strong typography, considered spacing, and a restrained visual language.
Overview
A defined visual system creates consistency across the experience.
The Approach
Information is organized to make each section direct and easy to understand.
02
Visuals
03
Process
Wordmark first
Everything started with the name. The wordmark was drawn to feel like motion, with sharp cuts that echo the lines on a court.
One page sets the rules
The home page was designed and built first. Its grid, type sizes and colour rules became the system every other page follows.
Colour one hero red with two neutrals
Type bold display sans, editorial serif for stories
Build responsive, animated with restraint
04
Outcome
A brand that's ready to play, designed and built by one person.
01
Custom wordmark and logo system
02
Page templates designed and built
03
Colours in a focused palette
04
Custom, no template underneath
